In the last couple of years, carbon neutrality has become a global issue and companies are reacting – some of them are even building a part of their philosophy on carbon neutrality, mostly because the company's attitude towards climate became an essential factor in customer behaviour. Polls have shown that over 60 % of respondents in the USA and Great Britain consider the climate change as a serious issue. Either way, it is more than clear that almost every company in the world – from small family firms to international corporations, will have to adapt to carbon neutrality, if they will be willing to gain new clientele, or at least maintain the current one.
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